Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India

April 07 20:47 2014
Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India — Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook & Forecasts Upto 2017

Niir Project Consultancy Services recently released its new report titled ‘Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India- Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook & Forecasts Upto 2017’. The report provides details like opportunities and challenges faced by the sector, demand analysis of the product along with its foreign trade, market sizing, comparative analysis of key players, outlook and forecasts of important numbers for the next 5 years. It helps in comprehensive understanding of the sanitary napkin market in terms of its present and future prospects. Further the report includes key player information of companies like P&G Hygiene and Healthcare Ltd (PGHHL), Johnson & Johnson Ltd and Kimberly Clark Lever Ltd, a JV between Kimberly Clark Corporation and Hindustan Unilever Ltd.

It compares Johnson & Johnson Ltd and PGHHL’s performance in the feminine hygiene segment and provides details like sanitary napkin brands owned by the companies, segment volume trend, segment sales and sales contribution over 2009-13. Also, the data mentioned above is graphically presented to enhance the understanding of comparative analysis of the two companies. The report further gives a peer group analysis of all the players operating in the sanitary napkin segment. It covers contact information like address of registered office and director’s name, key financials like plant location, raw material consumption and financial comparison covering balance sheet, profit & loss account and financial ratios.

The industry has all the triggers in place to experience explosive growth. It has already been growing at the rate of ~21% in the past and we estimate it to grow at 25% and reach INR 45.9 billion by 2017. The growth in the sanitary napkins & pads consumption will be contributed by factors like growing awareness among Indian women about feminine hygiene, availability of low cost sanitary napkins in the market as well as rising women population in our country. Escalating disposable incomes will also make sanitary napkins more affordable and will contribute in augmenting its usage.

Reasons for Buying this Report:

  • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure, classification and opportunities for the sector    
  • This report helps to understand the present status of the industry by providing a scrutiny of the demand situation with forecasts
  • Report provides analysis and in-depth financial comparison of major players/competitors
  • The report provides in-depth analysis of the two major players of the segment- PGHHL and Johnson & Johnson Ltd, which will help highlight the performance of the companies in the feminine hygiene segment
  • The report provides forecasts of key parameters which helps to anticipate the industry performance

Our Approach:

  • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
  • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players
  • We use reliable sources of information and databases. And information from such sources  is processed by us and included in the report


1.         OVERVIEW

1.1        Classification of the Industry


2.1        Opportunities

2.1.1     Rising Urbanization

2.1.2     Growing Female Population

2.1.3     Rising Disposable Incomes

2.1.4     Rising Awareness & Literacy Levels

2.1.5     Government Initiatives

2.2        Challenges

2.2.1     Feminine Hygiene: A Taboo

2.2.2     Waste Disposal


3.1        Demand Analysis

3.2        Foreign Trade

3.2.1     Exports

3.2.2     Imports

3.3        New Entrants


4.1        Key Player Profiles

4.1.1     Johnson & Johnson Ltd

4.1.2     Procter & Gamble Hygiene and Healthcare Ltd

4.1.3     Kimberly Clark Lever Ltd

4.2        Herfindahl-Hirschman Index- Market Share Index

4.3        Johnson & Johnson Ltd Vs P&G Hygiene and Healthcare Ltd (PGHHL) – A Comparison

4.3.1     Company Snapshot

4.3.2     Segmental Sales Comparison


5.1        Contact Information

5.1.1     Registered Office Address

5.1.2     Director’s Name

5.2        Key Financials

5.2.1     Plant Locations

5.2.2     Product Capacity & Sales

5.2.3     Raw Material Consumption

5.3        Financial Comparison

5.3.1     Assets

5.3.2     Liabilities

5.3.3     Growth in Assets & Liabilities

5.3.4     Structure of Assets & Liabilities

5.3.5     Income & Expenditure

5.3.6     Growth in Income & Expenditure

5.3.7     Cash Flow

5.3.8     Liquidity Ratios

5.3.9     Profitability Ratios

5.3.10   Return Ratios

5.3.11   Working Capital & Turnover Ratios

6.         OUTLOOK

7.         ABOUT NPCS

8.         DISCLAIMER



Figure 1 Region Wise Consumption of Sanitary Napkins in India

Figure 2 Indian Sanitary Napkin Industry- Segmentation

Figure 3 Technical Textile Industry- Segmentation

Figure 4 Consumption Pattern of Sanitary Napkins in India

Figure 5 Indian Population Distribution Over Various Census Periods

Figure 6 Urban Population Composition of India (2001-11, %)

Figure 7 Female Population Statistics (2001-11, In Millions)

Figure 8 India’s Annual Per Capita Income (2008-13, In INR)

Figure 9 Indian Middle Class Population (Current-2026)

Figure 10 Female Literacy Rate in India (%)

Figure 11 Male & Female Literacy Rates in India (2001-11, %)

Figure 12 Indian Sanitary Napkin Industry- Market Size (2009-17, In INR Billions)

Figure 13 Women Population Distribution- Age Group 15-59 years (2010-17, In % of total women population)

Figure 14 Sanitary Napkin Consumption in India by 2017 (At Various Penetration Levels, In Million Pieces)

Figure 15 Sanitary Napkin Exports from India (2009-13, In INR Millions)

Figure 16 Sanitary Napkin Imports to India (2009-13, In INR Millions)

Figure 17 P&G Hygiene and Healthcare Ltd- Shareholding Pattern (June 2013)

Figure 18 Market Share of Key Players

Figure 19 Johnson & Johnson and PGHHL- Sanitary Napkin Brands

Figure 20 PGHHL- Total Sales & Segment Sales (2009-13, In INR Billions)

Figure 21 Johnson & Johnson Ltd- Total Sales & Segment Sales (2009-11, In INR Billions)

Figure 22 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Contribution to Total Sales

Figure 23 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Volume (In Million Pieces)

Figure 24 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Volume (In Tonnes)  


Table 1 Sanitary Napkin Consumption by 2017 at Various Penetration Levels

Table 2 Top Export Destinations of Sanitary Napkins

Table 3 Top Import Countries of Sanitary Napkin

Table 5 PGHHL- Plant Locations (June 2013)

Table 6 PGHHL- Financial Summary (2011-13, In INR Millions)

Table 7 Johnson & Johnson Ltd and PGHHL – General Information

Table 8 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Segment Sales Comparison (In INR Billions)

Table 9 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene products Volume Comparison

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